PINK Vodka sponsored and implemented a weekly text-to-win opportunity for clubgoers to win free bottle service and dinner at The Mansion, a 1000 person capacity nightclub in Hollywood. The mobile campaign was promoted with hand-held flyers given to guests upon entry, microphone announcements, and in-venue projection monitors. Winners would be notified every week at midnight with a text message notification.

PINK further increased brand awareness by giving clubgoers the ability to text song requests and shout outs to a projection monitor inside the venue.