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CASE STUDY
Diane's Beachwear - Text-to-Win the Ultimate Beach Bag
Objective: Diane's Beachwear, a leading swimsuit retail brand on the west coast hopes to increase awareness of a new store opening in Santa Monica while building brand loyalty with a text-to-win opportunity. The retail chain is experiencing unprecedented growth and by creating a mobile campaign, hopes to build a list of contacts for future, non-traditional marketing efforts.
Solution:

The successful retail store organized and executed a night time fashion show featuring the top swimsuit styles of the summer. The fashion show was targeted at hollywood trendsetters inside the exclusive Los Angeles venue, Cabana Club.

Announcements and projection monitors were used to promote the mobile campaign that reinforced the Diane's brand and raised awareness for the new store opening.
Results: Diane's Beachwear was successful in implementing an immediate text-to-win opportunity for its target market, 21-34 year old young professionals. The campaign generated 20% audience participation and a list of contacts was immediately generated. The text message campaign generated awareness of the new store opening and Diane's introduced a new communications channel.





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