| CASE
STUDY |
| RICK DEES AND THE WEEKLY TOP 40 - LAPTOP GIVE-AWAY |
| Objective: |
Veteran radio personality Rick Dees and Rick Dees Entertainment chose iVisionMobile to establish a comprehensive mobile strategy for the Rick Dees brand. The new strategy aimed to increase listener interaction with the radio shows and generate an immediate opt-in database of listeners. The campaign was to run nationwide in local markets during the Weekly Top 40 Countdown show airing Friday through Sunday.
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| Solution: |
The Rick Dees team created the text to win mobile campaign using the Bazooka Media client portal. The promotion was then recorded for radio play and was set for nationwide distribution to the Rick Dees syndicated network of stations.
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| Results: |
Initially meant to be a trial run for Rick Dees, the mobile campaign was a huge success. Over 10,000 text messages were generated over a three day span with nearly 6,000 unique mobile numbers opting in. The laptop give-away was a clear indication of Rick Dees dominant power on the radio and his ability to generate significant interaction with his dedicated listeners. |
 
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