One reason why mobile marketing is so effective is because it provides brands with a way to reach their target audience throughout the day instead of just when they're at a computer, watching television or reading a magazine. Another reason is that mobile marketing leverages other media, such as by including a short code on a billboard so those passing by can get information on the spot.

Short Message Service (SMS) is the most widely used messaging vehicle for mobile marketing. Also known as "texting," SMS supports text messages of about 160 characters in length, depending on the handset and network. Worldwide, there are twice as many SMS users as there are email users.

SMS supports common short codes (CSCs), which are abbreviated phone numbers - usually four to six digits - to which cell phone users can send text messages. One reason for SMS growth is that nearly 100% of U.S. handsets currently in use support SMS. There are now more mobile phone subscribers in the world (1.4 billion), than there are landline phones subscribers.

The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as TV, radio, print media or even the Internet.

Try Bazooka Media today and experience the mobile revolution first hand! For a glimpse of mobile marketing in your industry, check out the industry solutions to the left. To learn more about our messaging suite, click here.