The effectiveness of a mobile campaign is greatly influenced by interactivity and personalization of the messages to end users. Bazooka Media's Interactive Replies technology allows companies to create multiple customized outbound message responses for opt-in mobile contacts. Brands can now interact and communicate with their their target market by leveraging the power of a communication channel that is direct, always on and always present.

Bazooka Media's Interactive Replies feature allows for maximum personalization of messages to opt-in contacts within a single mobile campaign. Existing solutions require a dedicated shortcode to allow for two-way messaging campaigns. Bazooka Media's Interactive Replies give brands powerful two-way messaging capabilities within a shared shortcode environment.