Mobile messaging is quickly becoming an integral part of every company's marketing mix. It is crucial for companies to conduct mobile campaigns in a manner than ensures an optimal end-user experience.

The Mobile Marketing Association (MMA) and mobile carriers have developed a series of best practices to ensure that end-users aren't harassed by spam and excessive messaging to their cellphones. Bazooka Media has installed the necessary safeguards into each mobile campaign to adhere to the strict message flow and opt-in guidelines set forth by the MMA and mobile carriers.

- Click HERE to view the MMA Best Practices
- Click HERE to view MMA Code of Conduct

Depending on the type of mobile campaign created (e.g. one-time standard rate, premium sweepstakes, ongoing subscription, etc.), end-users are required to follow a single or double opt-in process. In addition to the opt-in procedure, every message contains a message footer containing help and opt-out instructions.